Who’s talking about your brand? What are they saying? In today’s society, social media is no longer a ‘nice-to-have’. A sound and effective social media strategy is a key factor in any successful campaign. Social media channels allow us to explore content possibilities across various mediums and various demographics. Facebook now has the largest database in the world, it scans over 105 terabytes of data every 30 minutes. Using their robust and insanely amazing targeting possibilities and database, as marketers, we can be more specific, and targeted than ever before.
Content needs to be cohesive across all channels. The brand you’re displaying through biddable campaigns and through your website should be conveyed across social media. It’s a way to take your message, and turn it into something fun and engaging! By posting links to blogs on your website, you’re also helping with SEO efforts (they go hand in hand). By posting content worth sharing, you are organically helping promote your business through digital word of mouth. Social creates a community and provides inspiration, gets people excited!
Our social team lives and breathes social media and influencer marketing. They know what makes people tick, which brands align with key people, and how to connect the two.
To ensure Media Planning & Buying strategy is consistent across our methodologies, we've hightlighted (in orange) to show you how it works
Understand Your Business
Customer Definition & Segmentation
Market & Industry Research
Branded Refinement Consideration
Channel Marketing Mix
Social, SEO & Influencer Strategy
Integrated Marketing Calendar
Recommend Customer Target
Marketing Success Metric / KPIs
Event Strategy & Preparation
Community Building Roadmap
Asset Creation Plan & Budget
Value Drivers & Messaging Platform
Paid Media Strategy
Budget Analysis & Proposal
Media Planning and Buying
Social Media Management
Direct Mail & Email
Media Relations (PR)
Website Design, Build & Maintenance
Ad Campaign & Content Creation
Questions? Please contact us and we'll be more then happy to walk you through the process!
Contact us today