We’re passionate about finding the right channels with the right message to engage your existing customers and bring new ones through your doors. Backed by Hearst Corporation, we can bring you media reach and technology that was previously reserved for only the big players. We determine when, where, and how often a message should be placed. We seek and recommend new integrated media opportunities for brand and planning teams. Our end goal of reaching the right person at the right time with the right message. You can have the most compelling creative, but without a good media plan, the creative will not be seen (media acts as a conduit for the message).
We don’t want you to throw your money away on an underperforming channel or use creative that doesn’t give you a great return on your investment. Our goal is to leverage media planning, buying and retargeting to get you an insanely loud bang for your buck
To ensure Media Planning & Buying strategy is consistent across our methodologies, we've hightlighted (in orange) to show you how it works
Understand Your Business
Customer Definition & Segmentation
Market & Industry Research
Competitive Research
Branded Refinement Consideration
Channel Marketing Mix
Social, SEO & Influencer Strategy
Strategic Alliances
Integrated Marketing Calendar
Recommend Customer Target
Marketing Success Metric / KPIs
Event Strategy & Preparation
Community Building Roadmap
Asset Creation Plan & Budget
Value Drivers & Messaging Platform
Paid Media Strategy
Content Plan
Crisis Preparedness
Budget Analysis & Proposal
Influencer Outreach
Media Planning and Buying
Social Media Management
Direct Mail & Email
Media Relations (PR)
Event Planning
Community Relations
Website Design, Build & Maintenance
Ad Campaign & Content Creation
SEO
Brand Refinement
Media/Crisis Training
Questions? Please contact us and we'll be more then happy to walk you through the process!