It’s the age-old question that many businesses face, deciding whether or not they have the internal resources and expertise to take on a digital marketing project, or would hiring an agency be the better option for the overall business goal? You have to weigh the advantages and decide what will work best for your company.
We’ll let you in on a little secret, it pretty common for businesses to partner with an agency. In fact, 68% of in-house marketing teams decide to work with an agency. It’s important to realize that even if you have an in-house marketing team, it doesn’t mean they can do everything.
If you decide to work with a digital agency, there are a number of benefits such as gaining a team of experts, advertising technologies, quality work, campaign optimizing and reporting, and reducing your costs. Those are just a few of advantages of working with a digital agency, check out our 9 other reasons in further detail below.
1. Work with a highly skilled digital marketing team
One of the biggest advantages to working with an agency is getting a team of marketers experts - all with different skills sets, working together as a powerhouse. Digital marketing is a compilation of multiple online marketing tactics such as:
• Search Engine Optimization (SEO)
• Social media marketing
• Pay-Per-Click (PPC)
• Affiliate marketing
• Native advertising
• Content marketing
• Email marketing
• Marketing automation
• Online public relations (PR)
• Inbound marketing
When you work with agency professionals, they are generally specialists in a particular segment of marketing. So, if you’re running a digital campaign that requires SEO, PPC, and social media marketing, you’ll probably have 3 experts working on your campaign together, using all of their combined knowledge. This is a great foundation for a successful campaign.
On the other hand, an in-house team tend to be generalists, who work to fulfill all the needs of a business. It doesn’t mean they’re not good marketers, it just means they may not have the experience or expertise to accurately set-up, optimize, or manage the campaign.
Digital marketing requires a deep understanding of the industry. People in the digital marketing field are constantly keeping up-to-date with the industry changes. There’s no reason why you can’t learn all of this know-how, but a learning curve can hold back your business, as well as take away time that could be better spent on your strengths.
2. Digital agencies provide quality work for your business
If you work with an agency, not only do you get a group of experts, but you also receive high-quality work. If you do this internally, your employees will need a grace period for them to learn and perfect a new marketing technique.
Going internally for your digital marketing can pay-off, however, if your team doesn’t have the knowledge or resources this can be a long journey. This is where your business needs to think strategically. Will having a team of digital marketers be helpful to your business in the long-run? Forming a new team or adding more to your current employee’s plates, can have a negative impact on the morale and performance. .
In order for agencies to funcation adequately, they need to be highly efficient. This means that well-versed agencies have a process for working diligently and efficiently. By working with an agency, your business does not need to wait to start seeing results. Plus, it can cost your business in advertising dollars as your team learns how to do digital marketing well. When you work with an agency, your company gets quality work delivered with little start-up time necessary.
3. Working with an agency can be more affordable
Now, this might be a surprising piece of information, but it’s cheaper to work with a digital agency than bring on a full in-house team. The reason being creating a full in-house team takes:
• Marketing Technology
• Office Space
If you decide to work with an agency, it saves your business from worrying about all of the expenses above. In reality, you can do great marketing with an agency for the cost of two full-time salaries.
4. Saves you from committing to creating a marketing team
Going off of the reduced cost of working with an agency, it also saves you from the large commitment of creating a full in-house team. Deciding to bring everything marketing in-house is a huge decision, one that takes a lot of thought. Plus, your company needs to think about its long-term plans and if having a full marketing team is aligned with future goals.
At a certain stage of business, it’s reasonable to decide you’re not ready to make that commitment. If you decide to go in-house, your company can recruit, interview, and onboard new hires.
If you decide that your business isn’t ready to hire a full marketing team, partnering with an agency is a great alternative. Working with an agency can help with your short-term marketing needs, as well as be a long-term commitment that provides continued marketing support. If you can find the right partnership it can become an unexpected asset to your business.
5. You can expect results
When marketing became a measurable business activity, marketers started being able to prove return on investment (ROI). Marketers are faced with having to prove that marketing is worth the company’s investment. For that very reason, this has made agencies great at tracking and reporting on key data points; which is another helpful investment your business will gain.
6. Good agencies are constantly optimizing your digital campaigns
A good digital marketing agency will not set and forget your marketing campaign. Quality agencies are dedicated to the project or campaign and will consistently check-in on the campaigns to make tweaks.
As experts, agency teams look at the wellness of their campaigns and make small or large changes based on the performance. Having someone optimizing your advertising spend, switching out old creative collateral, re-phrasing your search terms etc. all work to provide clients with the optimal campaign performance.
Agencies’ success is tied to meeting the goals of their clients by optimizing campaigns, ensuring that their clients get the results they need. In addition, it’s important for agencies to provide their clients with the reporting they need to see progress and to make decisions. This is why 46Mile offers clients dashboards that monitor important key performance indicators (KPIs), as well as send clients weekly emails updating them on the status of their marketing or advertising campaigns.
7. Get access to marketing technology, research, and data
Another big advantage of going the agency route, is your business is able to get the benefits of technology without directly paying for it. Marketing departments sometimes lack technology that can help take their marketing efforts to the next level. For example, 46Mile has access to a lot of marketing and advertising technology, research, and data due to our parent company being Hearst Corporation.
8. Make your marketing efforts easily scalable
When you’re doing marketing in-house, increasing your productivity takes hiring more talent. On the other hand, if you have an agency, you can utilize their workforce to take on more projects, freeing up your internal staff to focus on other marketing responsibilities.
By working with an agency it makes it easier to scale your marketing efforts. Having your business be scalable is important. You want to make sure that you can keep up with the marketing needs of your company.
9. Gain an objective point of view
One of the most priceless things your business gains by working with an agency is an objective point of view. Having this third-party objectivity makes it easier for agencies to decide what marketing strategy is the best course of action. An agency doesn’t know any of the internal biases and can come in with a fresh point of view.
Agencies can offer your business an unbiased voice and a strong focus on the overall digital direction. However, you should expect some helpful push-back from a good agency, because they are looking out for the campaign’s performance. An agency’s success is measured by the success of their marketing efforts; and if they are listening to the client at the detriment to the project means that both parties are probably going to be unhappy at the end of the project.
Working with an agency offers an array of advantages. If you decide that you’re interested in exploring your options of working with an agency and having your existing team create a partnership with 46Mile, let’s get in touch.