Sometimes it takes an outsider to see where the communication is breaking down and bridge that gap.
One of the biggest challenges companies face is the alignment of the management team’s vision and their employees’ values. Major symptoms of misalignment are issues with recruiting and even bigger issues with attrition. It’s ok. You’re not alone. The good news is we’ve seen this a lot and we know just how to fix it. Successful advertising, marketing, and communications is all about people and we love to focus on people.
Our research team will construct and deliver an online survey, filled out anonymously by employees. A full report of aggregated data will be delivered and presented to the client and strategy teams.
After the delivery of the survey results, the team will conduct a workshop with leadership and stakeholders to capture their assessment of the values and talents they want their team to harbor in order to succeed and scale.
46Mile will present ideas with proofs of concept and execution strategies. We’ll present these ideas, return with any feedback, and make modifications as needed. The goal here is to find an idea you fall in love with.
Once you’ve fallen in love with an idea, we will map out the entire Employee Value Campaign on one large document with the detailed instructions of implementation.
46Mile will update recruiting, hiring, and onboarding documentation. In addition, your strategy team will also help train your HR team and will help leadership implement with current employees..
As your partner, we recognize that your brand is one of your business’ most critical assets
To ensure Recruitment Marketing strategy is consistent across our methodologies, we've hightlighted (in orange) to show you how it works
Understand Your Business
Customer Definition & Segmentation
Market & Industry Research
Branded Refinement Consideration
Channel Marketing Mix
Social, SEO & Influencer Strategy
Integrated Marketing Calendar
Recommend Customer Target
Marketing Success Metric / KPIs
Event Strategy & Preparation
Community Building Roadmap
Asset Creation Plan & Budget
Value Drivers & Messaging Platform
Paid Media Strategy
Budget Analysis & Proposal
Media Planning and Buying
Social Media Management
Direct Mail & Email
Media Relations (PR)
Website Design, Build & Maintenance
Ad Campaign & Content Creation
Questions? Please contact us and we'll be more then happy to walk you through the process!
Contact us today and get a complimentary consultation.